Nation's Restaurant News (1995) - San Francisco's Vertigo debuts without a "Hitch"

Details

• article: San Francisco's Vertigo debuts without a "Hitch"
• author(s): Alan Liddle
• journal: Nation's Restaurant News (13/Mar/1995)
• issue: volume 29, issue 11, page 1
• journal ISSN: 0028-0518
• publisher: Lebhar-Friedman, Inc
• keywords: Cooking, Corporate profiles, Market strategy, Restaurants, Startups

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Abstract

Vertigo Restaurant & Bar debuted last month in San Francisco's financial district. It has enjoyed good traffic from the start. It is situated at the base of the pyramid-shaped Transamerica Building, and its design incorporates the unique surroundings for good effect while accommodating 30 people in the bar, 150 in the split-level dining room, and another 45 in a sunken private-party room. Approximately $2 million was spent to develop the restaurant. Mark Lusardi oversees the Vertigo kitchen. The decision to use the name Vertigo and incorporate some elements of the Alfred Hitchcock movie of the same name into the design grew from a late-night brainstorming session, said managing partner Nancy J. Mootz.