Motion Picture Daily (14/Jun/1960) - Bar Patrons After Start of "Psycho"
Details
- article: Bar Patrons After Start of "Psycho"
- journal: Motion Picture Daily (14/Jun/1960)
- issue: volume 87, number 114, page 1 & 5
- journal ISSN:
- publisher: Quigley Publishing Co.
- keywords: Alfred Hitchcock, Chicago, Illinois, Paramount Pictures, Psycho (1960)
Links
Article
Bar Patrons After Start of "Psycho"
No theatre patrons will be seated after the start of "Psycho," Alfred Hitchcock's latest production for Paramount.
This policy is the promotional key for the film which opens this Thursday at the DeMille and Baronet here and in Boston, Chicago and Philadelphia next week. General release will be late next month.
Radio spots, theatre lobby recordings and a five-minute trailer, all narrated by Hitchcock, will also attune patrons to the "No one will be seated, etc." policy Paramount intends to use in first-runs and playoffs here and abroad.
The campaign was outlined at the Paramount home office here yesterday by Hitchcock and Jerome Pickman, vice-president and director of advertising and publicity for the company.
Starting times of performances will be listed in newspaper advertising and broadcasts as a supplement to the special radio spots narrated by Hitchcock. Although tickets will continue to be sold after the start of "Psycho" performances, Pinkerton guards will see to it that patrons stop short of the auditoriums. The public is also being urged not to reveal the picture's ending.
Ads Show Only the Players
Teaser newspapers ads gave way here today to the direct sell. However, stills used with promotional copy do not show scenes from the picture, but only personalities.
