Management Today (1999) - Psychology is the key to business
Details
- article: Psychology is the key to business
- author(s): Rhymer Rigby
- journal: Management Today (01/Jan/1999)
- issue: page 78
- journal ISSN: 0025-1925
- keywords: Business conditions, Comparative analysis, Motion pictures, Organizational behavior, Psychological aspects, Western Europe
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Abstract
A comparison of Alfred Hitchcock's 1960s masterpiece, Psycho, to modern business practice is presented.